A fashion house that has been criticised for promoting “Western-inspired” clothing is now celebrating its 10th anniversary.
Vogue India, a fashion house based in New Delhi, is celebrating its 15th anniversary this year and has grown from a small shop to a major retail chain.
“We have gone from selling only high-end brands in India to selling our own products, and now we are expanding to the rest of the world,” Vogue’s director, Sunil Patel, told The Times.
“It’s been a remarkable journey.
We have seen our business growth from 500 customers to over 10 million customers.
Our focus has been on quality and value.”
It was only in January that Patel started his venture with Indian fashion designer and fashion designer Vani Krishnan, but Patel says the two have built the company into one of the largest fashion houses in the world.
The business has also grown its customer base from 300,000 to more than 100 million people, Patel said.
“In India, we are very much part of the Indian fashion industry and we have been doing this for a long time,” he said.
Patel’s focus has also been on selling high-quality products that are made in India, rather than western products.
“Our products are the best in the market and we know that,” he added.
“India is a very different country than the West, and we are working very hard to create the best products in India.”
In the past, Vogue has been critical of the way western brands dress in India.
“Western women have become so saturated with western fashion brands that they forget the culture and heritage of India, which we consider our most important asset,” Patel said in a statement.
“So we aim to create a world-class brand that is focused on Indian fashion and culture.”
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