It’s no surprise that the fashion industry is overflowing with women’s style, but the fashion and beauty worlds have been missing one thing that sets the Dubai women in the spotlight.
The most famous women’s fashion brands are all located in the United Arab Emirates, but they have never been in a better position to make a splash in the UAE, says Nia Nasser, founder of Women’s Wear Daily.
Nasser is a fashion and fashion design instructor at the Abu Dhabi International School of Fashion.
She also founded the UAE Fashion Industry Council in 2007, a non-profit organization dedicated to promoting women’s brands and their work.
“We have a lot of brands that are not really doing that well and not having a strong presence in the market,” she says.
“There are a lot more brands in the region that are doing well.”
In a recent interview with Fashionista, Nasser talked about the importance of showcasing a woman’s style and why it’s important for women to wear their makeup, hair and accessories.
“The reason why we’re really seeing more and more brands come to the UAE is because of the fashion,” Nasser says.
The fashion industry, Nassar says, is a global and very vibrant industry.
The UAE is the second largest fashion market in the world behind the United States, but there is a lot that remains the same for women in Dubai.
Women in the Gulf region are not as well represented in the fashion world as women in other countries, but Nasser believes it’s because of their culture and the fact that they’re the only people who wear their hair and make-up.
“It’s really about the beauty, not just the fashion.
If you look at the girls in Dubai, it’s like you don’t even have to look at them to see that they are beautiful and beautiful women,” she explains.
Nassar hopes that fashion and design will get a big boost in the future.
“We hope that the UAE will be the place where fashion becomes global and that it will become more relevant in the wider world,” she adds.
Women’s fashion in the Middle East is also in need of a boost, she says, because of a lack of women’s organizations in the country.
Nasseer believes that the women’s empowerment movement in the Emirates could be the next step to bring women’s voices to the forefront.
“The UAE has a lot to learn from other countries like Saudi Arabia and Qatar, which are doing things that are very much in line with what we’re doing in the rest of the Gulf,” she predicts.
“It will only happen if more and less men are doing it.”