It’s time to ditch your t-shirt and make your own.
It’s a trend that’s spreading quickly across the world, with the first major brand to start accepting women-friendly wear was BHLS (Bhavana Fashion House).
Now, the Indian brand is launching a range of t-shirts featuring a diverse range of women’s fashion styles, and now it has its own clothing line, as well.BHLS’s latest line of T-Shirts for Women features the brand’s iconic t-tags as well as women’s style accessories.
“We wanted to make sure that we are the first brand to make this trend mainstream and that women who wear BHSA will be able to feel confident and feel comfortable wearing our t-shirts,” said BHKS head of design and brand development, Jitender Kumar.
The t-style of the new range includes a bold print, a subtle design, and a playful twist.
While the t-Shirt for Women will be available exclusively through BHJS online shop starting this Friday, the brand is also looking to bring it to brick and mortar stores through a partnership with a number of local brands.
For the first time, BHLUS is opening up its online shop to women.
If you want to check it out, click here to find out more.
The new line is part of a broader push to make women-focused fashion a reality in India.
At the same time, brands are starting to show women-specific t-wear, and with the latest push, women are starting out on their own.BHAWANI Women’s T-shirt, $35 (HKS), available now, comes in a range with designs that reflect the likes of Sangeet Som, Nandini Kumar, and Anusha Kumar.
(Hilkind) While BHHAWAN has been one of the biggest names in fashion in India, it has also had its fair share of controversy, with a slew of accusations against the brand.
BHAWIRE Women’s Dress, $30 (HKK), available today, is inspired by the style of the designer and is the latest from the brand to include a t-tag.
As a result, some have labelled the new t-line a misogynistic attack on women.
The brand, which was founded in 2012, has been hit with numerous complaints by women over the past few years, including the release of a T-Tag campaign that showed the same woman in a similar pose with her partner, and the alleged rape of a former staffer.
According to a BHAWIRET statement, the T-tags were designed to highlight the difference in women and men and was intended to convey a positive message to women, rather than to insult them.
Another controversy was over the T shirt, with many questioning whether the tag should be removed entirely or just added to the shirt.
After the controversy, the BHAWANS T-shirts were discontinued, but they were quickly reinstated.
To date, there have been no reports of incidents of abuse against women in the company, but the brand has recently come under fire over the t shirts that feature images of women in provocative poses.
In February, BHAWS management announced that the company would be changing the name of the brand and adding a new name, BhaWAN Women’s, to highlight its focus on women-driven fashion.