The Sonoma County Women’s Wearhouse is selling its clothing collection for $5,500 per pair, a record for the business.
The sale was announced on Friday.
The company, which specializes in women’s apparel, is a co-owner of Men’s Wear Magazine and Men’s Magazine, and was previously the publisher of the Sonoma Daily Record.
The sales were part of a broader deal to sell Sonoma-based business and retail brands in California.
The deal was announced in March by the Sonomac County Economic Development Agency.
Sonoma women are more likely to work part-time jobs than their male counterparts, so it’s important to them to shop at a place where they can make money, said Lisa Hausler, Sonoma’s business development manager.
The clothing company was founded in 1967 by two sisters who wanted to create clothes that women could wear without compromising their appearance, said Mary Ann Wachter, the store’s owner.
The business is also known for selling a variety of women’s jewelry.
Women’s clothing is not a specialty of the company, she said.
“I’m not trying to make a profit.
I’m just trying to keep the prices reasonable for people that can afford it.”
The sales are expected to help raise money for the organization, which is funded by grants from the National Endowment for the Arts, the California Public Employees Retirement System and the State of California.
“It’s a real honor to be able to be in a position where we can do something that makes a difference in the lives of women,” said Stephanie Lauer, president and CEO of the California Department of Community Health and Human Services.
“We are working hard to create a healthy, affordable, sustainable community for women.”
The Sonomax Clothing Store has about 10 employees.