As the Oscars nears its 20th anniversary, Recode takes a look back at the year that was.
In a way, this is the year of women’s fashion.
This is the season of the Oscars.
But it’s not the first time a movie or a fashion show has been called out for its gender inequality.
We have also had the first wave of protests and the first feminist fashion trends.
The latest comes from the women’s underwear brand Zappos, which announced it would be boycotting the Oscars in 2019.
In an article on Medium titled “Zappos CEO says she will not attend the Oscars 2019,” ZappOS CEO Lisa Pouyanne said she will no longer buy their product, because the company “lacks the resources and expertise to support our diverse team of designers, stylists, and product experts.”
“We are disappointed that Zapp, whose products are widely recognized as one of the most influential brands of their time, does not feel they have the capacity to make meaningful contributions to the lives of our customers,” the company wrote in a statement.
“This is not an effort to silence women in fashion or the industries that support them.
Rather, it is an attempt to demonstrate our commitment to our mission and to our company’s long-term vision for Zappo,” Pouyaen wrote.
The company said Zappoes first design and manufacture of a line of women-friendly underwear, called Zapples, was launched in 2019 and that the company had sold more than 50 million of them.
In addition to the Zappots line, the company has also produced a line called the Zandras, which features the same brand’s famous slogan: “Love is love everywhere.”
“When we began the Zands line in 2019, we saw the need for women to have a voice in their lives and we were humbled to be among the first to share that voice through our innovative and iconic designs,” the Zoppos statement said.
“Our commitment to supporting and celebrating women’s equality and empowerment is our #NoFag, and we are not changing that today.”
Zappots CEO and co-founder Lisa Poulsen also noted that women’s wear is a key part of her company’s mission.
“Women’s fashion is a cornerstone of our business and our mission,” Poulson wrote.
“The more women we support, the more we can inspire and empower women in all aspects of our lives.
We are excited to be the first company to support Zappoos line of Zandros.”
Zapos’ statement was applauded by the company, but Zappotis boycott was met with widespread backlash.
People took to Twitter to voice their displeasure with the company’s decision to skip the Oscars and demand a boycott.
Zappo is one of several companies that have said they won’t be attending the 2019 Oscars, including the film and television studios and the fashion brands that make up the Academy Awards.
In a statement to CNNMoney, Zappomos co-CEO Lisa Poupon said, “Our decision to cancel our participation in the 2018 Oscars is not about the Oscars, but rather the fact that Zands leadership and team is no longer able to support and support our employees and partners to help us achieve our vision for women.”
“In a moment when women are taking a larger role in our society, it’s important that we show them the power of the Z and the Zanders, a company that speaks for women everywhere,” she said.
“We’re incredibly grateful for the support we’ve received from so many of our loyal customers over the years and are thrilled to be back to represent them.”
Read moreZappons boycott has sparked backlash and backlash, with many claiming the company is not representing the women it claims to represent.
Zoppos also announced it will be taking a leave of absence from its workforce in 2018.
“We will not be able to do our jobs,” Poupons statement said, adding, “We’re looking forward to continuing to work with our talented, dedicated team.”
Poulon also said Zands executive leadership and leadership of the company would be reviewed.
“In a business that is always striving for excellence, we believe our commitment is unwavering,” she wrote.
“For our entire team, it will take time to recover from this unexpected setback,” POUON said.